The event will run over four days and include food and wine exhibitions, street parties and a concert at Leeuwin Estate. The Margaret River Wine Industry Association's chief executive, Nick Power, says it is a great opportunity to showcase the local wine industry and the region.

"Margaret River is famous for three things, obviously fine wine, which is the cement that holds it together; we are a maritime area surrounded by the coasts, the caves and the forests and of course our lifestyle," he said. "Everyone wants to come to Margaret River and enjoy what we do best, which is enjoy what we have."